Sitecore CDP vs standalone CDP: When does the native tool win?
After months of discovery and POV work on Sitecore Personalize and CDP, one question kept surfacing in every stakeholder meeting: "We already have Salesforce, why add Sitecore CDP on top?" The honest answer isn't simple. This post makes the architectural case for when native wins, when standalone is the better call, and what a well-bounded hybrid with Salesforce actually looks like.
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